If you like confirmation bias, you’ll love “validating hypotheses.”

Think you can validate your new product concept with customers and avoid confirmation bias? In your last performance review, did you disagree with your boss’s praise more than his criticism? If not, you may not have mastered confirmation bias quite yet. So stop leading the witness in interviews. Let them lead you to what really matters… to them.

More in newsletter, Give your Hypothesis the “Silent Treatment” (Nov-Dec, 2014)

Dan Adams

Founder & President of The AIM Institute

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