Boost your new product launch by knowing what your ad agency does and does not “own.”

A proper product launch defines who to tell, what to tell and how to tell. You own who and what to tell, while your ad agency or PR firm should focus on how to tell. Hand them a strong Prospect Profile and Message Brief for “who and what.” Otherwise, they’ll waste your money guessing.

More in article, Stop Squandering Your Product Launch Budget (Originally published in B2B Organic Growth Newsletter)

Dan Adams

Founder & President of The AIM Institute

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