Innovation requires attention to both Problem 1 and Problem 2.

Problem 1—What’s the right question?—focuses on market needs. Problem 2—What’s the right answer?—is all about your solutions. Most companies put 90+% of project spending into Problem2, yet Problem 1 causes most new product failures. Hmmm… are you sensing a possible competitive advantage here? Will you explore it further? Will you seize it?

More in white paper, Catch the Innovation Wave (page 4).

Dan Adams

Founder & President of The AIM Institute

One thought on “Innovation requires attention to both Problem 1 and Problem 2.

Leave a Reply

Your email address will not be published. Required fields are marked *