Pinching pennies in the front-end of innovation is like night-driving with burnt-out headlights.

Imagine a team spent $50,000 traveling to interview customers about their needs. What would it take to recover this front-end investment? Typically, just one of these… Improve probability of success by 1%, increase market share by ½ share point, accelerate time-to-market by one month, or raise pricing by 0.5%. Buy new headlights and speed up.

More in article, The Harsh Realities of Organic Growth (Originally published in B2B Organic Growth Newsletter).

Dan Adams

Founder & President of The AIM Institute

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