Lean Startup is fine for B2B… but don’t skip this extra “Learn” step.

The “Build-Measure-Learn” cycle in Lean Startup begins with a hypothesis, and is great for B2C. End-consumers can seldom tell you what will amuse them or increase their sense of self-worth. But knowledgeable B2B customer can predict their desired outcomes. So start with a “Learn” pre-step. Customers will tell you all you need if you know how to ask.

More in white paper, Lean Startup for B2B (page 3).

Dan Adams

Founder & President of The AIM Institute

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