Beware incrementalism… and understand the “risk paradox.”

If you manage one new-product project, it seems less risky to develop a “me-too.” But if you manage a business brimming with “me-too” and incremental new products, you’ll slide into commoditization with its death spiral. Very risky. So make sure your portfolio has enough products that will deliver significant value to your customers.

Read more in this free white paper, Innovating in Unfamiliar Markets (page 3).

Dan Adams

Founder & President of The AIM Institute

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