Your unwillingness to walk away from a losing project degrades your overall ability to win.

Consider two new-product success modes. In Success Mode A you launch a well-protected, premium-priced product. In Success Mode B, you thoroughly search the market segment, but find no unmet needs you can address. So you walk. May not sound heroic, but it’s the only way to ensure enough resources for more Success Mode A.

More in article, Are You Maximizing Your Profits?

Dan Adams

Founder & President of The AIM Institute

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