If you’re eradicating surprises in quality & productivity, it’s hard to embrace them in innovation.

Innovation is fueled by the unexpected. But many suppliers are surprise-averse. They start with their own ideas, filter them through internal processes, and avoid customer-led interviews. In an odd twist, surprise-averse suppliers are the most likely to be surprised… by mistaken market assumptions and blockbusters introduced by surprise-seeking competitors.

More in white paper, Catch the Innovation Wave (page 10).

Dan Adams

Founder & President of The AIM Institute

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