Stop hitting the reset button. Start building capabilities for the long-term.

Business leaders focused on the short term are just showing up. They compete for market share this year, hit the reset button, and repeat the process next year. No serious, long-term capability-building. Count yourself fortunate if you compete against such companies. They’re easy to beat with the right time horizon.

More in article, Build Growth Muscles at Your Company (Originally published in B2B Organic Growth Newsletter).

B2B customers can tell you exactly what they want… but you must know how to ask.

Imagine you’re planning to build a new home: Your architect sees you for half an hour, spends the first 15 minutes talking about sports, and then shows you pictures of other houses he designed. Later, when the house fails to please you, he dismisses it saying, “Well that buyer just didn’t know what he wanted.” Ever treat customers this way?

More in article, What is New Product Blueprinting?

Too many suppliers conduct customer tours like tourists.

Most of their thinking goes into adjusting their hardhats. Too bad: Tour insights provide great context for interviews… and your “fresh eyes” may yield ideas for improvement. You might see what everyone else has seen, but think what no one else has thought. You just need to learn the proper skills to do this.

More in e-book, Reinventing VOC for B2B (page 17).

Suppliers want differentiated products, but most fail to understand what this requires.

You want differentiated new products that will induce enthusiastic customers to open their wallets wider. Differentiated products must be… different. But different from what, in what ways, and to what extent? 100% of this information can be learned from B2B customers… but only if you engage them in specific discussions. Very few suppliers do this correctly.

More in article, Four Steps Needed for New Product Differentiation (Originally published in B2B Organic Growth newsletter).