There’s no need to fear the “suicide quadrant”.

This is what product developers call the Ansoff Matrix quadrant where you pursue an unfamiliar market with unfamiliar technology. A great place to kill your career. But you can enter it with confidence when you apply new methods for de-risking transformational projects… moving from uncertainty to certainty to defuse potential “landmines.”

More in article, How to Thrive in the “Suicide Quadrant (Originally published in B2B Organic Growth newsletter).

Dan Adams

Founder & President of The AIM Institute

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