Strong innovation metrics should be insightful, predictive and actionable. Not missing.

Strong intermediate (vs. ultimate) innovation metrics share these qualities: 1. Insightful: They help firms understand relationships between cause and effect. 2. Predictive: They measure behavior that will foretell ultimate success. 3. Actionable: Their short “feedback loop” allows rapid adjustments to be made. Are you using such metrics?

Read more in the article, 3 Problems with Innovation Metrics (Originally published in B2B Organic Growth newsletter).