Some firms exhibit “Brownian motion,” with initiatives flying in all directions. In others, ideas are vigorously debated… in action-free zones. In other cases, action begins but quickly fades, leaving employees wondering what next year’s program will be. In the saddest situations, long-term initiatives live only in the investor relations department’s PowerPoint® slides.
Some executives expect employees to deliver innovation-driven growth without investing in company-wide tools and skills. Either nothing changes, or employees run off changing things in random (Brownian) directions. Be intentional about what new behavior is needed, and take unwavering steps to drive it.